https://techcrunch.com/2022/10/17/who-is-going-to-buy-cadillacs-300000-hand-built-ev/

The battery-electric Celestiq sedan, which starts “north of $300,000,”  is tasked with more than restoring Cadillac to its former glory; it now must back executives’ bold claim to “reestablish the iconic brand as the standard of the world.”

But with a price tag more than three times the average transaction price of a vehicle from General Motors’ luxury marque, it’s difficult to imagine many Cadillacs of that heft — no matter how highly customized — will be quietly charging behind suburban garage doors.