https://techcrunch.com/2022/10/12/google-pixel-7-pro-refinements-are-perfectly-fine/

Following last week’s Google event, a colleague commented to me that the Pixel 7 wasn’t as big an upgrade as the Pixel 6. This is an objectively true statement. But also, it’s fine. Whatever you think about the yearly refresh cycle hardware makers are locked into, we’ve all come to accept that some upgrades are going to be more incremental than others. In fact, most years are going to be iterative. That’s how this works.

The contrast is strong here, because last year was anything but. The Pixel 6 was Google’s breakout phone. Last year was the year Google finally answered the “why,” marrying excellent hardware and software with an affordable price point. It’s a question the Pixel Watch may spend another generation or two addressing. But last year the Pixel smartphone line broke out of the cycle, and all it took was a massive restructuring of Google’s hardware division.