https://techcrunch.com/2022/10/12/googles-pixel-watch-delivers-nice-hardware-but-fails-to-answer-the-why/ > It took some evasive maneuvering to get us here — the building out of a small-scale hardware ecosystem, coupled with a couple big-ticket acquisitions and a partnership with one of its largest potential competitors. But suddenly, Google emerging as competitive in the smartwatch space doesn’t seem an altogether outlandish proposition. > One can make a compelling argument that the software giant learned some hard lessons from past smartwatch and earbud struggles. Entering an already mature hardware category isn’t easy for anyone; spending in excess of $2 billion is a pretty good shortcut if your pockets are deep enough.