https://thinkgrowth.org/the-iphone-x-is-the-beginning-of-the-end-for-phones-ab9ac8391a3

Another year, another phone announcement. On September 12 Apple unveiled its tenth-anniversary iPhone fittingly named the ‘iPhone X’ and showed off what it calls the “future of phones” featuring a fancy edge-to-edge screen and futuristic augmented reality cameras.

What triggered this response wasn’t so much that the iPhone X was amazing — it’s that Apple figured out how to put cellular into a Watch.