https://techcrunch.com/2022/10/07/living-with-apples-iphone-14-plus/

What constitutes a big phone in 2022? It’s been a moving target for a number of years now — albeit a target that has been steadily moving in a single direction. It’s tough to determine the exact average display size, but most flagship smartphone screens generally fall somewhere between six and seven inches.

In 2010, Steve Jobs famously touted four inches as the ideal screen size. “You can’t get your hand around it,” he noted as Android phones were slowly creeping up in size. “No one’s going to buy that.” The following year, Samsung released the first Galaxy Note. The 5.3-inch display elicited downright disgust from some. The first phablet of note was simply too big for pockets and hands.