https://techcrunch.com/2022/09/26/designers-underwhelmed-by-adobe-figma-deal/ > When Adobe announced it was buying Figma for $20 billion earlier this month, the news was a bombshell. But what stunned a lot of people wasn’t just the truckload of money — it was that a company whose whole raison d’être seemed to be going after Adobe was suddenly going to be part of Adobe. > Was this about Adobe and Figma building something better together, or was it a case of a big company taking a key competitor off the market? It depends on whom you asked.