https://techcrunch.com/2022/09/24/startups-are-building-businesses-out-of-devops-tools-for-existing-sales-platforms/

The growing market for sales tools has given rise to a curious cottage industry: DevOps startups specifically targeting the software used in sales and marketing functions.

(Here, “DevOps,” refers to tools that automate processes between software development and IT teams.) It’s become a blossoming sector all its own, with vendors selling DevOps platforms for software including Salesforce purporting to make sales tech easier to integrate into a company’s existing workflows.