‘I’d rather eat an actual burger’: why plant-based meat’s sizzle fizzled in the US
https://www.theguardian.com/food/2022/sep/24/plant-based-meat-failed-impossible-burger-mcdonalds-beyond-meat
McDonald’s has shelved its meat-free burger trial and stock in one of the major manufacturers has dipped nearly 70%
At the start of the year, McDonald’s launched a plant-based burger “sizzled on a flat-iron grill, then topped with slivered onions, tangy pickles, crisp shredded lettuce, Roma tomato slices, ketchup, mustard, mayo and a slice of melty American cheese”. For a while, it looked like a glimpse of the future.
‘I’d rather eat an actual burger’: why plant-based meat’s sizzle fizzled in the US
Sep 24, 2022, 11:30am UTC
https://www.theguardian.com/food/2022/sep/24/plant-based-meat-failed-impossible-burger-mcdonalds-beyond-meat
> McDonald’s has shelved its meat-free burger trial and stock in one of the major manufacturers has dipped nearly 70%
> At the start of the year, McDonald’s launched a plant-based burger “sizzled on a flat-iron grill, then topped with slivered onions, tangy pickles, crisp shredded lettuce, Roma tomato slices, ketchup, mustard, mayo and a slice of melty American cheese”. For a while, it looked like a glimpse of the future.