https://www.theguardian.com/technology/2022/sep/23/fda-nyquil-chicken-video-tiktok-trends-media

TikTok searches soared amid flood of media coverage, raising questions about the response to extreme social media challenges

Interest in NyQuil chicken appears to have substantially increased after the US Food and Drug Administration (FDA) issued a warning about the “recent social media video challenge” that drew widespread media coverage.