https://techcrunch.com/2022/09/23/smaller-dreamforce-still-comes-up-big-in-first-live-meeting-in-three-years/ > Marc Benioff and company certainly know how to put on a show. In fact, Benioff has been putting on Dreamforce customer spectacles since 2003 — that is, until the pandemic came along and put the whole shebang online for a couple of years. > With the Salesforce event back live and in person this week, just in time for its 20th anniversary, everyone seemed to be happy to be together at a live event.