https://techcrunch.com/2022/09/23/how-a-pivot-helped-hopskipdrive-emerge-successful-in-a-sector-where-many-failed/

Joanna McFarland got the idea for HopSkipDrive in 2014 because she needed a solution to a problem that many working parents like herself face: How do you consistently get your kids where they need to be on time?

The idea was sparked at a birthday party she attended with one of her children. The topic of moving kids around came up and every mom there had their own story of a situation where they felt they had to let their child down because they had no way to get them to whatever the destination was.