Apple reportedly readjusts iPhone 14 production targets after slow demand

Apple reportedly readjusts iPhone 14 production targets after slow demand

2 years ago
Anonymous $_PGtSJbg8h

https://techcrunch.com/2022/09/28/apple-reportedly-readjusts-iphone-14-production-targets-after-slow-demand/

Apple’s new iPhone 14 lineup isn’t proving to be as popular as the company would have hoped for. So it is readjusting its production targets by cutting down additional orders for the device.

A report from Bloomberg notes that the Cupertino-based tech company produced around 90 million units in the second half of the last year. And while Apple initially asked its manufacturing partners to make 6 million more units for the second half of this year, it has now scaled back to produce devices in line with last year’s levels.