https://techcrunch.com/2022/09/16/adobe-makes-20b-bet-on-a-collaborative-future-with-figma-acquisition/ > Prior to announcing its intent to buy Figma for $20 billion on Thursday, Adobe’s largest deal was its $4.75 billion Marketo acquisition in 2018. > Why go so far outside of its pricing comfort zone and pay twice as much as Figma’s most recent private valuation? The easy answer is that it’s about taking a potential rival off the market. Yes, Adobe XD is a similar product, but there could be more to this deal than simply playing defense.