Twitch plans to cut subscription revenue for some top streamers in push toward ads
https://techcrunch.com/2022/09/21/twitch-subcription-revenue-share-changes/
Twitch plans to standardize its revenue sharing agreement with streamers, reshaping the earnings landscape for top creators who have historically been able to pocket a bigger portion of the money they generate through paid subscriptions on the platform.
In a blog post on Wednesday, Twitch President Dan Clancy explained that while the “vast majority” of streamers have a revenue split of 50/50 for paid subscriptions, in the past a subset of creators were offered premium subscription terms that cut them a better 70/30 deal. Twitch subscriptions start at $4.99 per month, offering viewers a way to support their favorite streamers while receiving special access and perks in return.