Salesforce Genie brings data sharing to Amazon SageMaker and Einstein
https://techcrunch.com/2022/09/21/salesforce-genie-brings-data-sharing-to-amazon-sagemaker-and-einstein/
Salesforce is the most successful SaaS company in the world. AWS is the biggest infrastructure player, and the two giants have gotten together over the years whenever it makes sense. As a couple of examples, the two signed an agreement in 2016 for Salesforce to use AWS infrastructure. In 2018, they got together to make it easier to exchange data between the two platforms.
This year, they are extending the partnership yet again with an announcement this week at Dreamforce in San Francisco. This one involves moving Salesforce data to SageMaker where customers can build machine learning models based on that data. When they’re done, they can move it back to Salesforce where Einstein can use that model to drive intelligent tasks.