https://techcrunch.com/2022/09/22/nothing-is-prepping-a-new-pair-of-earbuds/

When Nothing was unveiled early last year, founder Carl Pei promised that the hardware startup had a full road map. Early stories about the London-based firm alluded to a pitch deck full of Pokémon characters, each representing a different product in the pipeline.

Roughly a year and a half later, Nothing has delivered two major products: the Ear (1) and Phone (1). It’s an impressive showing in a world where young hardware companies are accustomed to playing it safe.