https://techcrunch.com/2022/09/22/airpods-pro-2nd-gen-review-welcome-updates-to-apples-best-buds/

Market share analyses aren’t an exact science, exactly. Different firms take different factors into account, though more often than not, the numbers more or less line up among the bigger players. We discussed these figures in our recent review of the Apple Watch Series 8, noting that the line had captured roughly one-third of the overall market. For Bluetooth earbuds or retching noise “hearables,” the figures aren’t quite as stark, but Apple still maintains a strong lead in the category, globally.

As with smartwatches, the company’s dominance isn’t going to be challenged anytime soon (helped along by its Beats business), though Counterpoint noted back in March that Samsung has begun taking a bit of a bite out of the company in terms of worldwide shipments. That is, perhaps, to be expected, given the Galaxy maker’s consistent position at the smartphone charts.