https://techcrunch.com/2022/09/22/apple-watch-ultra-first-impressions/

We posted a pair of Apple Watch reviews this time last week. Both the Series 8 and second gen SE received high marks for their categories — flagship and budget, respectively. Were Apple to stick to those two products, it’s easy to imagine the company maintaining roughly a third of the smartwatch market share it currently controls.

After several years of relative stasis, however, the category appears destined for a shakeup, as the number two manufacturer, Samsung (which currently controls roughly 10% of the market), has again embraced wearOS in a bid to expand its reach. We’re also mere weeks away from Google’s long-awaited entry into the category, with the launch of the Pixel Watch fueled — in part — by its Fitbit acquisition.