https://techcrunch.com/2022/09/14/chameleon-raises-cash-to-help-saas-companies-build-better-onboarding-experiences/

Chameleon, a startup providing low- and no-code tools designed to help software companies personalize the appearance of their apps, today announced that it raised $13 million. Part of a Series A funding round led by Matrix Partners with participation from True Ventures, the proceeds — which bring Chameleon’s total raised to $14.8 million — will be put toward expanding the platform and growing headcount from 30 employees to around 45 by the end of the year, according to CEO Pulkit Agrawal.

One recent, noteworthy shift in the software-as-a-service (SaaS) industry has been toward “consumerized” business models, Agrawal told me in an interview. Month-to-month payments from end-users are replacing annual corporate contracts sold to executives — one recent survey found that more than 50% of SaaS companies now leverage usage-based pricing. Tangibly, this means that the decision-making power is increasingly in the hands of the individual user, posing a problem for software vendors that lack a way to engage these users.