‘It’s the way the industry is going’: how YouTube is transforming podcasting

‘It’s the way the industry is going’: how YouTube is transforming podcasting

2 years ago
Anonymous $Dcz6_RW03I

https://www.theguardian.com/media/2022/sep/03/video-podcasting-youtube-joe-marler-mrballen-tiktok

Video podcasts are booming, giving creators access to new audiences. But does this risk ruining what made the audio format so satisfying?

“SECRET group of geniuses KILL for fun.” In a recent video podcast on his true crime YouTube channel MrBallen, John Allen tells the story of a mysterious poisoning involving Mensa that took place in rural Florida. The video of Allen, wearing his signature blue plaid shirt and backwards cap, speaking insistently into the camera, has garnered close to 4m views.

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