https://techcrunch.com/2022/09/03/its-not-just-you-the-freemium-bar-is-shifting/ > Welcome to The TechCrunch Exchange, a weekly startups-and-markets newsletter. It’s inspired by the daily TechCrunch+ column where it gets its name. Want it in your inbox every Saturday? Sign up here. > In recent weeks, several companies tweaked the free tiers of their products, from Slack and Otter.ai to Google Meet and Heroku. This ties back into a crucial question for freemium businesses: When should you start charging? And does that look different in a downturn? Let’s explore. — Anna