https://techcrunch.com/2022/09/07/watch-apples-iphone-14-event-right-here/ > There are few things you can count on in this mixed-up world. Thankfully, a new iPhone each fall is a part of that glancingly short list. You can’t set your watch to it exactly — the date generally move around within a couple of weeks. And this year’s is – surprise – a rare Wednesday event, owing to the Labor Day holiday here in the U.S. This time out, the event is set to go down 10AM PT/1PM ET on Wednesday, September 7.