https://techcrunch.com/2023/06/15/amazons-hey-disney-voice-assistant-is-now-available/

Amazon and Disney announced Thursday that “Hey Disney!,” the new voice assistant built on Alexa technology, is officially available in the U.S. It’s available for most voice-activated Echo devices.

Hey Disney! marks the first time that an Alexa Custom Assistant (ACA) has launched on Echo devices inside customers’ homes. ACA allows companies to customize Alexa’s technology so it’s specific to their brand and supports their in-house tech.