https://techmonitor.ai/partner-content/renewed-demand-for-film-photography-kodak

For some, the shift to digital technology made photography and filmmaking far more convenient and cost-effective. For others, it marked the demise of a golden era and a cherished format. 

“My favourite and preferred step between imagination and image is a strip of photochemistry that can be held, twisted, folded, looked at with the naked eye,” Steven Spielberg once observed, “or projected on to a surface for others to see.”