https://arstechnica.com/gadgets/2023/05/reddits-api-pricing-results-in-shocking-20-million-a-year-bill-for-apollo/

Reddit is an enormously popular website, but the official design has always needed some reworking. This is even more true of the mobile experience, which didn't have a mobile app until 2016, and even then, not everyone's a fan of it. The site's popularity rose partly thanks to third-party developers filling in the gaps with pre-existing and better mobile apps. Last month, following in the footsteps of Twitter, Reddit suddenly announced it wanted to charge apps for API access, but how much? Would it pull a Twitter and price everything out of the market?

The most popular Reddit app is the iOS app Apollo, which has been running for eight years now and has millions of downloads. Apollo's developer, Christian Selig, has been in meetings with Reddit regarding the cost of the API, and it sounds like the company is using a recent Twitter tactic. Selig says "50 million requests costs $12,000, a figure far more than I ever could have imagined." Twitter, for the record, is charging $42,000 for 50 million tweets. Selig cites the photo site Imgur as a more reasonable pricing scheme, "I pay Imgur (a site similar to Reddit in user base and media) $166 for the same 50 million API calls." Selig estimates it would cost $20 million a year to keep Apollo running.