https://arstechnica.com/information-technology/2023/06/at-apples-wwdc-keynote-ai-never-came-up-by-name-but-it-was-there/

Amid notable new products like the Apple Silicon Mac Pro and the Apple Vision Pro revealed at Monday's WWDC 2023 keynote event, Apple presenters never once mentioned the term "AI," a notable omission given that its competitors like Microsoft and Google have been heavily focusing on generative AI at the moment. Still, AI was a part of Apple's presentation, just by other names.