Apple’s AR headset is a game-changer for startups
https://techcrunch.com/2023/06/06/apple-vision-pro-startup-opportunity/
TechCrunch tried out the Apple Vision Pro headset, concluding that it is very good — but perhaps also too good to be true. Apple has a long history of launching first-generation products that are pretty decent, before quickly following up with updates and amendments that make the original kit better.
From hardware engineers, you occasionally hear an under-breath muttered comment along the lines of “the third generation of X was the one we wanted to ship in the first place.” That isn’t uncommon in hardware; it’s pretty rare that a full product vision survives the constraints of supply chains and manufacturing. There’s a chasm of difference between building a single prototype of something, and building a few million of something.