https://techcrunch.com/2023/05/16/elon-musk-says-tesla-will-try-a-little-advertising/

Tesla, a company that has long eschewed conventional advertising, is going to “try” out the scheme, CEO Elon Musk said Tuesday during the automaker’s 2023 annual meeting of shareholders.

Tesla doesn’t pay for traditional advertising like other automakers. And it hasn’t really needed to. The company has become incredibly popular through other methods of marketing, like emails, referral programs that incentivizes existing owners to attract customers, and, of course, Musk’s many tweets.