With DeSantis campaign event, Musk seeks to shore up a sinking Twitter

With DeSantis campaign event, Musk seeks to shore up a sinking Twitter

a year ago
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https://www.theguardian.com/technology/2023/may/23/with-desantis-campaign-event-musk-seeks-to-shore-up-a-sinking-twitter

The social network has floundered since the tech billionaire took over – political live streams may give the platform relevance

The news that Ron DeSantis will launch his presidential campaign during a live Twitter appearance with Elon Musk marks the tech billionaire’s latest attempts to shore up engagement with the social network at a moment of crisis for the company.