https://techcrunch.com/2023/05/22/ted-lasso-and-other-apple-tv-merch-could-arrive-in-the-apple-store-report-says/

The Apple Store could be expanding beyond tech products. As the company continues to invest in its original Apple TV+ content, a recent Bloomberg report indicates that Apple plans to introduce a new product category for its online store– merchandise tied to its popular TV shows. This includes “Ted Lasso” merch, which is rounding out its third — and possibly last — season.

The potential addition of Apple TV+ merch on the Apple Store could mark the first time the company has sold these types of products directly to customers, reported Bloomberg. Apple will roll out the apparel early next month, the publication noted, and its retail stores will promote a QR code that directs shoppers to the new collection.