https://techcrunch.com/2023/05/04/meta-pitches-augmented-reality-to-advertisers-with-new-ar-reels-ads-and-facebook-stories/

Augmented reality is coming to Reels Ads and Facebook Stories, Meta announced this afternoon the IAB’s NewFronts as part of its pitch to advertisers. The update allows brands like Sephora, Tiffany & Co., and others to offer more immersive experiences and AR filters when marketing to Meta’s audience, including its younger Gen Z users. The company said it’s also rolling out other enhancements and improvements to Reels ads and noted brands will now be able to work with third-party measurement partners for their Reels Ads campaigns.

Meta’s investment in augmented reality (AR) advertising could better position the company to compete with Snap for marketers’ ad dollars, as they look for ways to reach the younger, Gen Z demographic. Earlier this week at the NewFronts, Snap introduced its own set of new ad products, including those for Stories and its TikTik clone known as Spotlight. But its more eye-catching news was its test of sponsored links in its AI chatbot feature, My AI.