https://techcrunch.com/2023/05/02/pietra-creators-dtc-commerce/

The direct-to-consumer business world continues to be noisy. It’s not enough to just start up a business and advertise on Google and Facebook: Today’s e-commerce merchants have to be masters of all channels.

That’s where Pietra comes in. The ex-Uber team, led by Ronak Trivedi, co-founder and CEO, started in 2019 as a marketplace for jewelry sellers and pivoted in 2021 to help creators build out back ends for launching and scaling product lines, raising $15 million in Series A capital in the process.