https://techcrunch.com/2023/05/02/citymapper-lowers-the-paywall-for-premium-features-but-keeps-a-monthly-subscription-for-removing-ads/

Citymapper is lowering the paywall around its premium features and introducing a new subscription plan purely for removing ads.

The move comes less than two months after the popular transit and travel planning app was scooped up by mobility tech company Via.