https://techcrunch.com/2023/05/01/ai-platform-to-analyze-creative-advertising-raises-5-1m-from-investors-including-a16z/ > In this increasingly AI-driven era, creative and media teams will probably need to employ the technology to up their game on analyzing their creative assets and A/B testing — or someone else will simply beat them to the punch. > Alison is a startup out of Israel that analyzes creative work, such as typeface characters, colors, sounds, and text. It then gives the creative team a data-driven creative brief prompt that they can use to feed either into a generative AI production platform like Midjourney or (even!) their human creative team.