https://techcrunch.com/2023/05/09/meta-reworks-ads-reels-monetization-program-performance-based-payout-model/

Meta is testing a new payout model for its Ads on Reels monetization program that pays creators based on the performance of their public Reels, not the earnings of ads on their Reels, the company announced on Tuesday. The tech giant also announced that it’s expanding the Ads on Reels monetization program on Facebook to more creators and will start testing the program on Instagram in the coming weeks.

The company began testing Ads on Facebook Reels last year as a way for for creators to earn money on their Reels. Meta is now inviting thousands more creators to join the program, including many creators who previously participated in the Reels Play bonus program on Facebook, which was recently shut down.