https://techcrunch.com/2023/04/26/founded-by-adyen-and-affirm-alums-ansa-aims-to-help-merchants-create-virtual-wallets-for-customers/

Having the ability to load up a digital wallet to pay for goods and services at businesses you frequent, and then earn rewards for those purchases, would be convenient and well, rewarding.

But as of now, few merchants outside of retail giants such as Starbucks offer that ability.