https://www.vice.com/en_us/article/m7beya/elon-musk-twitter-blue-verification

Twitter finally introduced the paid Twitter Blue verification scheme cooked up by Elon Musk last week, and it’s not going well. 

Rather than being a much sought-after status symbol and revenue driver, the new blue check is being seen more like a scarlet letter, and Musk spent the weekend personally giving them to famous people who were forced to loudly clarify that they don’t want them.