https://arstechnica.com/gadgets/2023/04/bluetooth-trackers-need-a-revamp-tile-for-cats-aint-it/

Did you know Tile sells Bluetooth trackers for your cat? Why don’t you just stick a small tracker on something cheap and attach it to your cat’s collar, you say? Well, that’s exactly what Tile did. At a time when Bluetooth-tracking companies should be rethinking their approach and reputation among shoppers, a Tile Sticker slapped on a cheap collar attachment feels like a wasted opportunity.

It took a surprisingly long time for Tile to release an official pet tracker, but Tile for Cats finally became available Wednesday for $40—$10 more than a Tile Sticker's solo MSRP. Tile's announcement describes the product as the simplistic solution it is. It merely “combines Tile Sticker with a silicone collar attachment."