https://techcrunch.com/2023/04/28/how-startups-can-produce-social-content-that-actually-resonates/

Social media can be a great tool for startups to gain visibility and garner a following among investors and customers, but coming up with a winning strategy may seem like a daunting task.

Each platform mandates a different strategy and comes with its own set of guidelines. More importantly, each draws an audience specific to that channel. Content that wins on Twitter may not be as successful on Instagram or TikTok.