https://techcrunch.com/2023/04/27/pinterest-announces-multi-year-ads-partnership-with-amazon/

Pinterest today announced a multi-year strategic ad partnership with Amazon aimed at bringing more brands and relevant products to its platform. The new deal will make the e-commerce giant Pinterest’s first-ever partner on third-party ads, the company said in a blog post shared alongside the company’s first-quarter earnings.

The partnership is a step in a new direction for the image sharing and social media site, which has been working to adjust to consumers’ changing interests around product discovery in recent years. As demand for video platforms like TikTok and Reels grew, Pinterest’s image pinboard began to feel dated, leading it to launch its video-first Idea Pins and increase its investment in creator content.