Instagram and Facebook will force their checkout experience on Shops soon

Instagram and Facebook will force their checkout experience on Shops soon

a year ago
Anonymous $5YzO3NGzaX

https://techcrunch.com/2023/04/27/instagram-facebook-force-checkout-experience-shops-soon/

Meta announced today that it will be phasing out onboarding of new Shops without checkout on Facebook and Instagram enabled. Beginning April 24 of next year, Shops without checkout on Facebook and Instagram enabled will no longer be accessible. This means that shops that direct people to an e-commerce site to complete a purchase, rather than allowing people to make a purchase directly through Facebook or Instagram, will no longer be accessible.

“In the U.S., we will focus on helping businesses add checkout to their Shop,” the company wrote in a blog post. “To ease the transition, we will continue to support Shops that link to a website until April 24, 2024. In select markets where we see a future opportunity to introduce checkout, we’ll continue to support Shops that link to a website to make the transition as easy as possible. All other markets will no longer be able to host a Shop on their Facebook or Instagram page or use product tagging in posts beginning on August 10, 2023.”