https://techcrunch.com/2023/04/27/founders-change-their-pitch/

Entrepreneur Vera Kutsenko’s seed stage vision for her startup was more literal back in 2021 when she co-founded a business based on her passion for home plants. The startup, Neverland, was created to help people optimize their gardens and other associated horticulture activities based on their geographies, as well as meet companies in their figurative backyards.

Neverland shut down months later due to dwindling unit economics. “It’s unfortunate because I Iove plants, and I think more people should have access to that, but maybe it’s just not the right time,” Kutsenko said. Her next startup was quite the pivot: Nope, not a soil startup, a SaaS startup.