https://arstechnica.com/gadgets/2023/04/best-apple-watch-to-buy-right-now-2023/

If you’re an iPhone user who wants a smartwatch, the Apple Watch should be at the top of your list. Unless you’re a serious athlete who needs more robust tracking, the Apple Watch can satisfy most moderate exercisers' needs with a growing list of health and fitness tracking features and improvements. It's also a great companion for controlling smart home devices, contactless payments with Apple Pay, and a wealth of third-party app integrations. And, of course, it can receive all your iPhone notifications.

Apple currently offers three models in stores: the Series 8, the second-gen SE, and the new Apple Watch Ultra. Among those, there are multiple variants that differ in size, connectivity, design, and price. Then there are older-but-still-updated generations you can dig up from third-party retailers like Best Buy and Amazon, as well as options to buy refurbished devices. Suffice it to say, there's a lot to choose from.