https://techcrunch.com/2023/04/06/twitters-new-feature-will-show-half-ads-to-blue-subscribers/

Twitter is rolling out additional features for Blue subscribers including showing 50% of ads in their timeline compared to non-paid users and a visibility boost in search.

Elon Musk had long promised that Twitter Blue subscribers would get a feature to see fewer sponsored tweets. Now, the company has finally implemented the feature, and will be applicable to the “Following” and “For You” timelines.