https://www.theguardian.com/fashion/2023/apr/03/ai-virtual-models-fashion-brands > Fashion brands including Levi’s and Calvin Klein are having custom AI models created to ‘supplement’ representation in size, skin tone and age > The star of Levi’s new campaign looks like any other model . Her tousled hair hangs over her shouldersas she gazes into the camera with that far-off high-fashion stare. But look closer, and something starts to seem a little off. The shadow between her chin and neck looks muddled, like a bad attempt at using FaceTune’s eraser effect to hide a double chin. Her French manicured fingernails appear scrubbed clean and uniform in a creepy real doll kind of way.