https://techcrunch.com/2023/03/22/adobes-thoughts-on-the-ethics-of-ai-generated-images-and-paying-its-contributors-for-them/

“We’re at a tipping point where AI is going to break trust in what you see and hear — and democracies can’t survive when people don’t agree on facts. You have to have a baseline of understanding of facts,” Dana Rao, Adobe’s general counsel and chief trust officer, told me. And while that’s not necessarily a new observation, the company’s launch of its Firefly generative image creator and overall GenAI platform this week puts this in a different context.

Maybe more so than any other company, Adobe is deeply embedded in both the creative economy and the world of marketing. And while the Adobe Summit, the company’s annual digital marketing event, unsurprisingly puts its focus on how generative AI can help marketers market more effectively with AI, there was no escaping the discussions around AI ethics, especially in the context of Firefly. Indeed, Adobe itself put AI ethics in the spotlight because the company clearly believes that this is, in part, what allows it to differentiate its generative AI offerings from those of its competition.