https://techcrunch.com/2023/03/21/adobe-launches-generative-ai-tools-aimed-at-marketers/

Coinciding with the launch of its Firefly family of generative AI models, Adobe today unveiled Adobe Sensei Generative AI Services, a set of enterprise-focused, AI-powered services across its suite of productivity apps. 

Generative AI Services — or “Sensei GenAI,” for short — leverages a combination of AI tech including Adobe’s own large language models and the Azure OpenAI Service to perform a range of marketing and sales tasks. Microsoft’s Azure OpenAI Service, launched in 2021, gives custom-tailored access to models from AI lab OpenAI’s including ChatGPT, GPT-4 and the text-to-image generator DALL-E 2.