https://techcrunch.com/2023/03/21/adobe-firefly-generative-ai/ > Adobe is jumping into the generative AI game with the launch of a new family of AI models called Firefly. > Focused on bringing AI into Adobe’s suite of apps and services, specifically AI for generating media content, Firefly will be made up of multiple AI models “working across a variety of different use cases,” Adobe VP of generative AI Alexandru Costin told TechCrunch in an email interview.