https://techcrunch.com/2023/03/15/a-retirees-group-for-cheese-toast-lovers-is-an-earnest-glimpse-of-weird-facebook/

Scott Kominkiewicz suddenly had a lot of time on his hands. After retiring from a career as a copywriter and high school English teacher, the sixty-year-old found a new mission: to perfect the best technique for making cheese toast. Yes, that is simply cheese on toast. 

In January, Kominkiewicz started a small Facebook group called “Cheese Toast Love,” then added personal friends and online acquaintances from local New Jersey food groups. A few days later, Kominkiewicz went to his elderly father’s house to fix his broken television remote (“That is like, the highest panic level,” he said), and a few hours later, the group was flooded with thousands of new members, each posting their own cheese toasts. Now, it was Kominkiewicz’s turn to panic. What had become of his high-lactose haven?