http://www.techradar.com/news/youll-soon-be-able-to-buy-a-surface-pro-or-xbox-directly-within-windows-10 >Following Microsoft’s rebranding of the Windows Store to be the Microsoft Store – at least in the preview version of Windows 10, for now – it seems that the company does indeed plan to sell its own hardware alongside third-party devices via the operating system’s built-in shop, as we previously speculated. >The renaming to Microsoft Store means that Windows 10’s integrated shop falls in line with the branding of the firm’s bricks-and-mortar outlets and web store.